Privacy Policy

This privacy policy for Sterling Ranch’s website, operated by Sterling Ranch, LLC (“Sterling Ranch”), describes the privacy practices for Sterling Ranch (the “Privacy Policy”). The purpose of this Privacy Policy is to inform you about the types of information we gather about you, including information gathered when you visit Sterling Ranch’s website located at www.sterlingranchcolorado.com, Sterling Ranch’s social media pages, Sterling Ranch’s mobile site or downloadable mobile applications (collectively, the “Site”), and information we may receive from third parties or affiliates, how we may use that information, whether we disclose that information to anyone, and the choices you have regarding our use of, and your ability to correct, the information. Sterling Ranch strives to help visitors of the Site protect their privacy while using our Site. By using the Site, you expressly consent to the use and disclosure of information as described in this Privacy Policy.

How We Collect and Use Information

We may collect information in several ways by your use of this Site, as well as from forms you submit to us, or personal correspondence, such as emails or letters that you send to us. We may ask you to voluntarily provide us with personal information on this Site. In addition, when you log onto the Site, our servers may log your IP address, the URL of your request and other information that is provided in the HTTP header. Also, our third-party service providers may ask you voluntarily to provide personal information on their websites and may share such personal information with us, as governed by their respective privacy policies. Our use of information received from a service provider will be dictated by the service provider’s privacy policies and not this Privacy Policy.

We collect two types of information: personally identifiable information and non-personally identifiable information. Personally identifiable information is information that identifies you or can be used to identify or contact you (“Personally Identifiable Information”). We also may collect information that by itself typically cannot be used to identify or contact you, such as demographic information (e.g. age, profession or gender), IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Site (“Non-Personally Identifiable Information”).

If you elect to log in to our Site with your Facebook account details, you acknowledge that information associated with your Facebook account may be shared with Sterling Ranch. Information received from Facebook will be treated in accordance with Facebook’s privacy policy located at https://www.facebook.com/about/privacy, as the same may be updated from time to time.

Like many other websites, Sterling Ranch may use cookies to customize content specific to your interests and track your use of the Site. “Cookies” are text files that are placed on your computer and may be used to store your personal information. In addition to cookies, Sterling Ranch may use other now known or later developed technologies, to assist Sterling Ranch in observing the behavior of users visiting the Site. These technologies access individual user information but the information is used only to compile aggregated statistics about the Site’s usage.

Additionally, the Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), and in the future may use other similar sites or services, to better assist Sterling Ranch in understanding how the Site is used. Google Analytics will place cookies on your computer that will generate information that we select about your use of the Site, including your computer’s IP address. That information will be transmitted to and stored by Google. The information will be used for the purpose of evaluating consumer use of the Site, compiling reports on Site activity for Sterling Ranch’s use, and providing other services relating to Site activity and usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser. Please note that by doing so, you may not be able to use the full functionality of the Site. The use of cookies by Google Analytics is covered by Google’s privacy policy.

We may use technology that provides us with information about your precise geographic location (“Location Information”). For example, we may utilize beacons of other similar technologies to determine the precise geolocation of your mobile or other device and send you push notifications or other messages based on your location. This information helps us provide better service to you. We also may combine Location Information with other information you provide to us online or with information collected offline. We will use Location Information collected and combined in that manner in accordance with this Privacy Policy.

Personally Identifiable Information we collect may include your name, email addresses, postal addresses, ZIP code, telephone number, date of birth, gender, age, user name and password, occupation, information relating to your residence and any plans you may have to purchase a new home, and other information either desirable or necessary to provide quality services to our customers and visitors. We may also collect information about you such as your use of the Site and communication preferences.

To the extent we are able to do so, we may link your Non-Personally Identifiable Information with your Personally Identifiable Information. We may also link information collected online with information we collect offline or that is collected online by third parties.

Sterling Ranch may use the information collected from you to provide services which you have requested from us. We may also use your personal information to send you targeted messages, publications, news, and information about events, special offers, promotions and benefits. Sterling Ranch may use third-party service providers to send and distribute e-mail and to perform other marketing and support functions. We may use information we collect from you to improve the content of this Site, to enhance users’ experiences when visiting this Site, and to customize the content and layout of this Site for each individual user.

Sharing of Personal Information

Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Site. We may share your personal information with our affiliates, with builders or other third parties involved in the development of our community, or with select third parties who offer goods or services we think may be of interest to you. From time to time, we may partner with other organizations or companies to provide co-sponsored or co-branded promotions, services or events and may share your personal information with our co-sponsor(s) and partners. Additionally, Sterling Ranch may provide your personal information to service providers or contractors to perform functions on its behalf, such as, but not limited to, companies or individuals hired to: communicate news, deliver Sterling Ranch’s promotional materials via e-mail and direct mail, promote Sterling Ranch ‘s social media presence and activities, to develop, enhance, market or provide any of Sterling Ranch’s products, and to assist Sterling Ranch with sending communications and performing other marketing and support functions. Also, Sterling Ranch may use third-party social media platforms, including third-party social media websites, to communicate with you.

We also may share with third parties aggregated demographic and statistical information that is not personally identifiable.

Sterling Ranch also may disclose an individual’s personal information:

  • to a person who in the reasonable judgment of Sterling Ranch is seeking the information as an agent of the individual;
  • in situations where sharing or disclosing your information is required in order to offer you products or services you desire;
  • to a third party or parties, where disclosure is required or permitted by law;
  • if, in the reasonable judgment of Sterling Ranch, it is necessary enforce compliance with our internal policies or the Terms of Use or to protect our Site, customers, or others; and
  • to any other entity that acquires all or a portion of our organization by merger, reorganization, operation of law, or a sale of some or all of Sterling Ranch’s assets.

Sterling Ranch may be required to use or disclose your information in connection with a legal action or other proceeding, including without limitation, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

Finally, we may share your personally identifiable and/or non-personally identifiable information with our third-party ad servers for their use in providing targeted advertisements or performing their contractual obligations to us. For more information on targeted advertisements, please see the “Display of Advertising and Opt-Out” section below.

Through the Site, Sterling Ranch may make available areas that allow for user interaction, including blogs, forums, bulletin board services, chat areas, or other message and communications features. Some of these forums may require registration. Please remember that any information that is disclosed in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information.

Children’s Information

Sterling Ranch does not knowingly solicit or collect personal information on the Site from children under the age of 13 without prior verifiable parental consent. If Sterling Ranch learns that, despite these measures, a child under the age of 13 has submitted personally identifiable information to Sterling Ranch through the Site, it will take reasonable measures to delete such information from its records and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law).

How We Store Your Information

Sterling Ranch is committed to protecting the security of any personal information you provide to us. We maintain commercially reasonable safeguards to maintain the security and privacy of personal information that you provide to us. After you have submitted your information online to Sterling Ranch, we recommend that you end your browser session before leaving your computer. In spite of these protections, Sterling Ranch cannot guarantee the security of any data submitted over the Internet. After your information reaches Sterling Ranch, however, it is stored on servers (or in the case of information received from you in person, in writing or over the phone, in physical storage areas) protected by procedures and technology designed to block reasonably foreseeable intrusions by unauthorized third parties.

Opt-Out From Mailings

From time to time, you may receive periodic mailings, telephone calls or e-mails from Sterling Ranch with news or other information on events, products, services, discounts, special promotions, upcoming events or other offers from or on behalf of Sterling Ranch. If at any time you wish to stop receiving emails or mailings from Sterling Ranch please send us an email to info@sterlingranchcolorado.com with the phrase “Privacy Opt-out: Sterling Ranch Mailings” in the subject line, or write to us at the address provided below, and we will remove you from Sterling Ranch’s mailing list. Alternatively, for certain e-mail communications, you may opt out of receiving such communications by following unsubscribe instructions set forth at the bottom of some promotional e-mail messages from Sterling Ranch.

Third-Party Websites

This Privacy Policy applies solely to information collected by Sterling Ranch. This Privacy Policy does not apply to other websites that are accessible through this Site, including but not limited to any third-party websites that process payments on behalf of Sterling Ranch. Please be aware that third-party websites that process payments for Sterling Ranch and websites for our advertisers, sponsors, affiliated entities and other third parties that are accessible through this Site may have their own privacy and data collection policies and practices. Sterling Ranch is not responsible for the privacy practices of such sites and will not be responsible for any actions or policies of such third parties. We encourage our users to be aware when they leave the Site and to read the privacy statements of each and every website that you visit.

Display of Advertising and Opt-Out

We may engage a third-party service provider to serve advertisements on our behalf across the Internet and sometimes on this Site. When such a service provider displays online advertisements to you, they will place one or more “cookies,” pixel tags and/or other similar mechanisms on your computer in order to recognize your computer each time it displays an ad to you. Because such service providers serve ads on many different websites, it is able to compile information over time about where you, or others who are using your computer, saw and/or clicked on the advertisements it displays. Our service provider may share that information with us. Our service provider (and/or we) use this information to make predictions about your characteristics, interests or preferences and to display targeted advertisements that our service provider believes may be of interest to you. Our service provider may also associate this information with your subsequent visit, purchase or other activity on participating advertisers’ website in order to determine the effectiveness of the advertisements.

While our service provider may use some of the information it collects in order to personalize the ads it shows you, it should select ads only on data that does not personally and directly identify you. For example, it may select the ads it displays according to certain general interest categories or segments that it has inferred based on (a) demographic or interest data, including any you may have provided when creating an account on this Site (age, zip or postal code, gender), demographic or interest data acquired from other companies, and a general geographic location derived from your IP address and (b) the pages you view and links you click when using our service provider’s and its advertising partners’ websites and services. For more information about how targeted ads work, visit the Consumer Opt-Out page at the Network Advertising Initiative website located at http://www.networkadvertising.org/choices/. Our service provider may also use non-personally identifiable information collected from you to run targeted advertising campaigns or otherwise for its own business purposes.

You also have a right to opt-out of personalized targeted ads from service providers that are members of the Network Advertising Initiative (“NAI”). To opt out of targeted ads served by any or all Network Advertising Initiative members, visit the NAI’s website at http://www.networkadvertising.org/choices. Please note that when you opt-out using this method NAI will place an opt-out cookie on your computer. If you delete, block, or otherwise restrict cookies, you may need to renew your opt-out choice. Once you have opted out, our service provider will be restricted from using information it has collected from you to help deliver targeted advertisements.

Do Not Track

Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. To the extent you employ such browser do-not-track signals or other similar mechanisms, we will use commercially reasonable efforts to honor such requests received by us to the extent we have the capacity and resources to identify and process your request. Due to the potential for rapid and diverse developments of technology in this area, we cannot guarantee that we can process every type of request that exists or may be developed in the future. As noted above, third parties, such as our advertising partners, may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. Third parties’ use of data relating to you and responsiveness to do-not-track signals is governed by their respective privacy policies.

California Privacy Rights

If you are a California resident, you have the right to request information from us regarding the manner in which Sterling Ranch shares certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:

  1. The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
  2. the names and addresses of the third parties that received the information; and
  3. if the nature of the third party’s business cannot be determined from their name, examples of the products or services marketed.

This information may be provided in a standardized format that is not specific to you. The designated email address for these is info@sterlingranchcolorado.com

International Guests

If you are accessing the Site from outside of the United States, you consent to the transfer of your information to the United States, and the processing, use, and sharing of your information in accordance with this Privacy Policy. Regardless of where your information is collected or transferred, the information will be treated in accordance with this Privacy Policy.

Contact Us

If you would like to update or correct your information or modify your communication preferences, or if you have questions regarding our Privacy Policy or the use of information collected, you can contact us:

by email:
info@sterlingranchcolorado.com

by writing to us at:
Sterling Ranch, LLC
1805 Shea Center Drive, Suite 210
Highlands Ranch, CO 80129

Policy Changes

Sterling Ranch may amend this Privacy Policy from time to time. Should this Privacy Policy be amended in any way, changes will be posted to this webpage. As we may make changes from time to time without notifying you, we suggest that you periodically consult this Privacy Policy. Your continued use of the Site after the effective date of any modification to the Privacy Policy will be deemed to be your agreement to the changed terms.
Last Updated: June 3, 2015